MCP server for managing deep links, attribution, analytics, campaigns, and app configuration on Grovs — an open-source, privacy-first alternative to
MCP server for managing deep links, attribution, analytics, campaigns, and app configuration on Grovs — an open-source, privacy-first alternative to Branch and AppsFlyer. That is what the mcp mcp server brings to an AI assistant: the same capability, reachable through the Model Context Protocol rather than a separate app or dashboard.
Grovs is an open-source, privacy-first growth platform for mobile apps — a self-hostable alternative to Branch.io and AppsFlyer. It provides:
The server publishes 14 tools. What each one is for:
get_status — Account info, instances, projects, and domainsget_usage — Usage metrics and subscription status for an instancecreate_project — Create a new instance with production and test projectscreate_link — Create a deep link with metadata, tags, and custom dataget_link — Get full details of a link by pathupdate_link — Update a link's metadata, tags, or redirectsarchive_link — Deactivate a link (irreversible)search_links — Search and list links with pagination and filtersget_analytics_overview — Project-level metrics: views, installs, opens, revenueget_link_analytics — Per-link daily metricsget_top_links — Top performing links ranked by viewscreate_campaign — Create a campaign to group related linksBecause this one is hosted, setup is mostly authentication — you point your client at the endpoint and approve access. Nothing runs on your machine, so there is no runtime to keep patched.
Configuration is passed through the environment: GROVS_API_URL, PUBLIC_URL. Treat anything key-shaped as a real credential — scope it to the minimum the server needs, and rotate it if it ever lands in a shared config.
Plenty of payments and commerce servers cover similar ground. The differences that matter in practice are scope of access and how much setup stands between you and a working tool call. MCP's toolset — get_status, get_usage, create_project and 11 more — is a fair guide to whether it matches your workflow. It is maintained by grovs-io; worth a glance at recent repository activity before you build anything load-bearing on it.
SyncDev reviews every entry in this directory against the project's own documentation before publishing, and revisits them as servers change.
| Tool | What it does |
|---|---|
| get_status | Account info, instances, projects, and domains |
| get_usage | Usage metrics and subscription status for an instance |
| create_project | Create a new instance with production and test projects |
| create_link | Create a deep link with metadata, tags, and custom data |
| get_link | Get full details of a link by path |
| update_link | Update a link's metadata, tags, or redirects |
| archive_link | Deactivate a link (irreversible) |
| search_links | Search and list links with pagination and filters |
| get_analytics_overview | Project-level metrics: views, installs, opens, revenue |
| get_link_analytics | Per-link daily metrics |
| get_top_links | Top performing links ranked by views |
| create_campaign | Create a campaign to group related links |
| list_campaigns | List campaigns with aggregated metrics |
| archive_campaign | Archive a campaign and deactivate its links |
{
"mcpServers": {
"grovs": {
"url": "https://mcp.grovs.io/mcp"
}
}
}Configuration as documented by the project. Restart the client after saving.
| Variable | Description | Required |
|---|---|---|
| GROVS_API_URL | Endpoint or connection string the server talks to. | Yes |
| PUBLIC_URL | Endpoint or connection string the server talks to. | Yes |
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