Social MCP Server

Operational layer for running accounts: calendars, cadence, captions, hashtags, reporting.

Local serverstdio

What is the Social MCP server?

Operational layer for running accounts: calendars, cadence, captions, hashtags, reporting. That is what the social mcp server brings to an AI assistant: the same capability, reachable through the Model Context Protocol rather than a separate app or dashboard.

The short version

Content-hooks writes the post and personal-brand sets the positioning — but someone has to RUN the account: plan the calendar, keep the cadence, write the captions, manage the community, read the metrics, and report to the client. That's the SMM's actual daily job, and this MCP is the operating system for it.

Getting it running

Installation goes through your MCP client rather than a global install: point it at social-media-manager-mcp on npm and it is fetched when the client starts. The copy-paste blocks for Claude Desktop, Claude Code and Cursor are further down this page.

The tools it exposes

The server publishes 8 tools. What each one is for:

  • get_posting_cadence — Frequency, best windows, key note per platform (TikTok, IG, LinkedIn, X, YouTube)
  • build_content_calendar — Pillar-first weekly shape, batch-by-task rule, conversion ratio
  • get_caption_framework — Caption structures by goal (hook-expand-CTA, story, list, question-seed)
  • get_hashtag_strategy — Count, mix, and note per platform
  • get_engagement_playbook — First-hour replies, threading, pinned comments, DMs, outbound engagement, handling negativity
  • interpret_metric — What each metric means + what to do (reach, engagement rate, saves, shares, retention, growth, profile-visit-to-follow)
  • get_client_report_template — The 5-part client report + report-on-the-goal rule
  • get_full_pack — Everything in one payload

Things to watch

  • It runs with your machine's permissions. That is convenient and also the reason to think about what you point it at before you approve a tool call.
  • Keep per-call confirmation enabled while you learn its behaviour; it is the cheapest safeguard you have.

How it compares

Plenty of planning and project tracking servers cover similar ground. The differences that matter in practice are scope of access and how much setup stands between you and a working tool call. Social's toolset — get_posting_cadence, build_content_calendar, get_caption_framework and 5 more — is a fair guide to whether it matches your workflow. It is maintained by closermethod; worth a glance at recent repository activity before you build anything load-bearing on it.

SyncDev reviews every entry in this directory against the project's own documentation before publishing, and revisits them as servers change.

Available tools

ToolWhat it does
get_posting_cadenceFrequency, best windows, key note per platform (TikTok, IG, LinkedIn, X, YouTube)
build_content_calendarPillar-first weekly shape, batch-by-task rule, conversion ratio
get_caption_frameworkCaption structures by goal (hook-expand-CTA, story, list, question-seed)
get_hashtag_strategyCount, mix, and note per platform
get_engagement_playbookFirst-hour replies, threading, pinned comments, DMs, outbound engagement, handling negativity
interpret_metricWhat each metric means + what to do (reach, engagement rate, saves, shares, retention, growth, profile-visit-to-follow)
get_client_report_templateThe 5-part client report + report-on-the-goal rule
get_full_packEverything in one payload

How to install the Social MCP server

```json
{ "mcpServers": { "social-media-manager": { "command": "npx", "args": ["social-media-manager-mcp"] } } }

Configuration as documented by the project. Restart the client after saving.

Example prompts to try

  • Use Social to get posting cadence.
  • Use Social to build content calendar.
  • Use Social to get caption framework.

Frequently asked questions

It connects Social to MCP-compatible AI assistants such as Claude and Cursor, exposing 8 tools (get_posting_cadence, build_content_calendar, get_caption_framework, and more) that the assistant can call on your behalf. Instead of copying data back and forth by hand, the assistant works with Social directly.