How do I install the seo mcp server?

Use a recorded configuration for your client, replace example credential values and paths, and verify the documented runtime. Restart or reconnect the client, then inspect the available tools.

What credentials does it need?

It reads `GOOGLE_APPLICATION_CREDENTIALS`, `GA4_PROPERTY_ID`, `BING_WEBMASTER_API_KEY`, `CLARITY_API_TOKEN`, `ADSENSE_ACCOUNT_ID`, `GOOGLE_ADS_DEVELOPER_TOKEN`, `GOOGLE_ADS_CLIENT_ID`, `GOOGLE_ADS_CLIENT_SECRET` from the environment. Store these in your client's env block or a secrets manager — never commit them to a repository — and grant the narrowest scope that still covers your use case.

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Seo MCP Server

GSC, GA4, Bing Webmaster and Microsoft Clarity in one MCP server, with built-in SEO analyst tools

Remote serverstreamable-http

What is the Seo MCP Server?

GSC, GA4, Bing Webmaster and Microsoft Clarity in one MCP server, with built-in SEO analyst tools

What the server does

Self-hosted, free, MIT. Works with Claude Desktop, Claude Code, Cursor, and any MCP client.

One install, one config — — instead of wiring up 7 different MCP servers with 7 auth setups
Analyst tools included — — ask "which queries are declining this month?" or "find my low-hanging-fruit keywords" and get an answer computed server-side, not a raw data dump your agent has to crunch
Sources are optional — — configure only what you use; tools appear only for configured sources
Self-hosted — — your tokens stay on your machine. No third-party hosted gateway reading your Search Console

More MCP options

Compare MCP servers by category, or browse hosted MCP servers if you prefer an endpoint over a local process.

Maintainer setup documentation.

Recorded tools

Check the linked publisher documentation and your connected client's tool list. Names and availability can vary with the server version and account permissions.

Tool	What it does
gsc_bulk_inspect_urls	Inspect multiple URLs in batch via the URL Inspection API. Max 50 URLs per call.
gsc_bulk_request_indexing	Request indexing for multiple URLs via the Google Indexing API. Max 50 URLs.
gsc_cannibalization_check	Find queries where multiple pages compete (keyword cannibalization). Shows queries with 2+ ranking pages.
gsc_compare_periods	Compare two periods: shows deltas of clicks, impressions, CTR and position per item.
gsc_content_gap_analysis	Content gap analysis: queries where the competitor ranks but you don't (or you are far behind).
gsc_country_performance	Performance by country: clicks, impressions, CTR and average position. Default: last 28 days.
gsc_daily_stats	Aggregated daily site statistics: clicks, impressions, CTR and average position per day.
gsc_declining_queries	Queries losing clicks/positions: compares last N days vs the equivalent previous period.
gsc_delete_sitemap	Remove a sitemap from Google Search Console. Requires write scope on the credentials.
gsc_device_performance	Compare performance across MOBILE vs DESKTOP vs TABLET. Default: last 28 days.
gsc_indexing_status_summary	Indexing status summary for multiple URLs: how many indexed, not indexed, and errored.
gsc_inspect_url	Inspect a URL via the Google Search Console URL Inspection API.
gsc_keyword_opportunities	Queries with high impressions but low CTR in position 5-20: optimization opportunities.
gsc_list_sitemaps	List all sitemaps of a site in Google Search Console.

How to install the Seo MCP Server

{
  "mcpServers": {
    "seo-stack": {
      "command": "uvx",
      "args": ["seo-stack-mcp"],
      "env": {
        "GOOGLE_APPLICATION_CREDENTIALS": "/path/to/service-account.json",
        "GA4_PROPERTY_ID": "123456789",
        "BING_WEBMASTER_API_KEY": "your-key",
        "CLARITY_API_TOKEN": "your-token"
      }
    }
  }
}

Configuration as documented by the project. Restart the client after saving.

Configuration

Variable	Description	Required
GOOGLE_APPLICATION_CREDENTIALS	Configuration value read at startup.	Optional
GA4_PROPERTY_ID	Configuration value read at startup.	Optional
BING_WEBMASTER_API_KEY	Credential the server authenticates with.	Yes
CLARITY_API_TOKEN	Credential the server authenticates with.	Yes
ADSENSE_ACCOUNT_ID	Configuration value read at startup.	Optional
GOOGLE_ADS_DEVELOPER_TOKEN	Credential the server authenticates with.	Yes
GOOGLE_ADS_CLIENT_ID	Configuration value read at startup.	Optional
GOOGLE_ADS_CLIENT_SECRET	Credential the server authenticates with.	Yes

Example prompts to try

“Use Seo to gsc bulk inspect urls.”
“Use Seo to gsc bulk request indexing.”
“Use Seo to gsc cannibalization check.”

Frequently asked questions

GSC, GA4, Bing Webmaster and Microsoft Clarity in one MCP server, with built-in SEO analyst tools Confirm the tools offered by your installed version in the connected client. Tool availability and permissions depend on the server and account configuration.