Realize MCP Server

A Model Context Protocol (MCP) server providing read and write access to Taboola's Realize API. Enables AI assistants to analyze campaigns, retrieve

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What is the Realize MCP MCP server?

Most developer tooling work still happens through a UI a human drives. Realize MCP MCP server moves it into the conversation instead. A Model Context Protocol (MCP) server providing read and write access to Taboola's Realize API. Enables AI assistants to analyze campaigns, retrieve performance data, generate reports, and manage campaigns and items through natural.

Getting it running

Because this one is hosted, setup is mostly authentication — you point your client at the endpoint and approve access. Nothing runs on your machine, so there is no runtime to keep patched.

The tools it exposes

The server publishes 2 tools. What each one is for:

  • Items — An item is a creative served under a campaign. Two types are supported: native (URL-crawled or manual headline/image/URL) and display (3P ad tag or
  • Discovery — Use these to populate campaign and item targeting fields with valid values

Things to watch

  • Your data travels to the provider's service, so the usual questions apply about what you send and what they retain.
  • Keep per-call confirmation enabled while you learn its behaviour; it is the cheapest safeguard you have.

How it compares

Among the developer tooling options, the useful question is rarely "what can it do" but "what does it cost you to run" — permissions, credentials, and how much of your context its toolset consumes. Realize MCP's toolset — Items, Discovery — is a fair guide to whether it matches your workflow. It is maintained by taboola; worth a glance at recent repository activity before you build anything load-bearing on it.

This entry was verified against Realize MCP's own documentation before publication; SyncDev keeps the directory reviewed rather than auto-generated.

Available tools

ToolWhat it does
ItemsAn item is a creative served under a campaign. Two types are supported: native (URL-crawled or manual headline/image/URL) and display (3P ad tag or 1P Realize-hosted asset).
DiscoveryUse these to populate campaign and item targeting fields with valid values.

How to install the Realize MCP MCP server

{
  "mcpServers": {
    "realize-mcp": {
      "command": "npx",
      "args": ["-y", "mcp-remote", "https://mcp.realize.com/mcp", "3000"]
    }
  }
}

Configuration as documented by the project. Restart the client after saving.

Example prompts to try

  • Use Realize MCP to Items.
  • Use Realize MCP to Discovery.

Frequently asked questions

It connects Realize MCP to MCP-compatible AI assistants such as Claude and Cursor, exposing 2 tools (Items, Discovery) that the assistant can call on your behalf. Instead of copying data back and forth by hand, the assistant works with Realize MCP directly.