Outbound MCP Server

One cold-outreach engine for any target: HOOK/BRIDGE/SOFT-ASK, follow-up ladder, reply playbook.

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What is the Outbound MCP Server?

One cold-outreach engine for any target: HOOK/BRIDGE/SOFT-ASK, follow-up ladder, reply playbook.

What it actually does

Every AI agent that drafts cold outreach today has the same failure mode: it writes long, polite, generic pitches that ask a stranger for the biggest possible thing on the first touch. Those messages don't get replies, and outreach that doesn't get replies doesn't get deals.

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Maintainer setup documentation.

Recorded tools

Check the linked publisher documentation and your connected client's tool list. Names and availability can vary with the server version and account permissions.

ToolWhat it does
structure_cold_pitchHOOK / BRIDGE / SOFT ASK structure + the 4 swap variables (who to pitch, signal to research, proof to lead with, soft-ask object) per target type
audit_cold_messagePASS/FAIL audit of a draft: money in a cold message, identity-first opener, generic hook, hard ask, length over ~90 words, multiple asks — with a rewrite recipe
build_followup_ladderThe 5-step ladder (Day 3 / 7 / 12 / 18 / 25) — where 80% of deals actually close. The Day 25 break-up alone pulls ~30% of replies
handle_replyThe next move for any reply type: price question, interested, not now, no budget, exposure offer, spec request, pay-on-performance, ghosted
build_pricing_menuThe 3-option menu (Starter / Most Popular / Full) + the two scoping questions to ask first. Drop scope, never price
detect_red_flagsScans a reply or brief for walk-away signals: exposure-pay, spec work, pay-on-performance, budget mismatch, scope creep
get_full_packThe complete engine as one payload — drop it into a Claude Project system prompt

Example prompts to try

  • “Use Outbound to structure cold pitch.”
  • “Use Outbound to audit cold message.”
  • “Use Outbound to build followup ladder.”

Frequently asked questions

One cold-outreach engine for any target: HOOK/BRIDGE/SOFT-ASK, follow-up ladder, reply playbook. Confirm the tools offered by your installed version in the connected client. Tool availability and permissions depend on the server and account configuration.