Self-serve publisher onboarding for Lulu Ads. 70% CPA, disclosed sponsored field.
Self-serve publisher onboarding for Lulu Ads. 70% CPA, disclosed sponsored field. The lulu ads — publisher concierge mcp server wraps that behind the Model Context Protocol, so an assistant can use it through 5 defined tools rather than through you.
70% to publishers · CPA only · 800ms fail-open · 0 prompt injections, by design
Everything the assistant can do here goes through one of these:
New — ** enable_lulu_ads() (Python) / enableLuluAds() (TS) — oneStack — One-linerGuarantee — HowQuality-gated — every creative passes Dali scoring (≥70) before it can fill a slotLogos — logo takes a URL to fetch a brand mark from, not a URL to embed directly — pass it and the SDK downloads the image right there at registrationYou will need 2 environment variables: LULU_ADS_PUBLISHER_ID, LULU_ADS_API_KEY. The server will not start without them, which is usually why the tools fail to appear on a first run. Keep credentials in your client's env block or a secrets manager rather than in a file you might commit.
Being a remote server, there is no local install. You register the endpoint with your client, authorise it once, and the tools appear.
Plenty of developer tooling servers cover similar ground. The differences that matter in practice are scope of access and how much setup stands between you and a working tool call. Lulu Ads — Publisher Concierge's toolset — New, Stack, Guarantee and 2 more — is a fair guide to whether it matches your workflow. It is maintained by Lulu-The-Narwhal; worth a glance at recent repository activity before you build anything load-bearing on it.
SyncDev reviews every entry in this directory against the project's own documentation before publishing, and revisits them as servers change.
| Tool | What it does |
|---|---|
| New | ** enable_lulu_ads() (Python) / enableLuluAds() (TS) — one |
| Stack | One-liner |
| Guarantee | How |
| Quality-gated | every creative passes [Dali](https://dali.getlulu.dev) scoring (≥70) before it can fill a slot |
| Logos | logo takes a URL to **fetch a brand mark from**, not a URL to embed directly — pass it and the SDK downloads the image right there at registration time and inlines it into the widget as a data: URI. This isn't incidental |
{
"mcpServers": {
"lulu-ads": {
"command": "npx",
"args": ["-y", "lulu-ads"],
"env": {
"LULU_ADS_PUBLISHER_ID": "your-value",
"LULU_ADS_API_KEY": "your-value"
}
}
}
}Add to claude_desktop_config.json, then restart Claude Desktop.
| Variable | Description | Required |
|---|---|---|
| LULU_ADS_PUBLISHER_ID | Configuration value read at startup. | Optional |
| LULU_ADS_API_KEY | Credential the server authenticates with. | Yes |
Kill hallucinated APIs — version-accurate, up-to-date library documentation injected straight into context.
Microsoft's official browser automation server — drive a real browser through the accessibility tree, no screenshots needed.
GitHub's official server — repos, issues, pull requests, Actions and code security, straight from your assistant.
Issue tracking at the speed of conversation — Linear's official hosted server with OAuth and zero install.
Local repository surgery — status, diffs, commits, branches and history for any repo on disk.
Timezone sanity for AI — current time anywhere and correct conversions, without the model doing date math.