How do I install the llm brand monitor mcp server?

Use a recorded configuration for your client, replace example credential values and paths, and verify the documented runtime. Restart or reconnect the client, then inspect the available tools.

What credentials does it need?

It reads `LBM_API_KEY`, `LBM_API_BASE_URL` from the environment. Store these in your client's env block or a secrets manager — never commit them to a repository — and grant the narrowest scope that still covers your use case.

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Llm Brand Monitor MCP Server

MCP server for LLM Brand Monitor — track how AI models mention your brand

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What is the Llm Brand Monitor MCP Server?

MCP server for LLM Brand Monitor — track how AI models mention your brand

What the server does

Connect Claude, Cursor, Windsurf, or any MCP-compatible client to manage brand monitoring projects, run scans across 350+ LLMs, and analyze results — all through natural language.

More MCP options

Compare MCP servers by category, or browse hosted MCP servers if you prefer an endpoint over a local process.

Maintainer setup documentation.

Recorded tools

Check the linked publisher documentation and your connected client's tool list. Names and availability can vary with the server version and account permissions.

Tool	What it does
lbm_list_projects	List all brand monitoring projects
lbm_get_project	Get project details with prompts and models
lbm_create_project	Create a new project
lbm_update_project	Update project name, models, or monitoring settings
lbm_archive_project	Archive a project
lbm_add_prompts	Add monitoring prompts to a project
lbm_delete_prompt	Remove a prompt from a project
lbm_run_scan	Start a scan — sends prompts to LLMs and collects responses
lbm_get_scan_status	Check scan progress
lbm_list_scans	View scan history
lbm_list_results	Browse monitoring results (brand mentions, status)
lbm_get_transcript	Read the full LLM response for a specific result
lbm_list_competitors	See which competitor brands LLMs mention
lbm_list_links	See which URLs and domains LLMs cite
lbm_get_history	Competitor mention trends over time
lbm_list_models	List 350+ available LLM models
lbm_get_usage	Check credit balance and usage stats

How to install the Llm Brand Monitor MCP Server

{
  "mcpServers": {
    "lbm": {
      "command": "npx",
      "args": [
        "-y",
        "@serpstat/llm-brand-monitor-mcp"
      ],
      "env": {
        "LBM_API_KEY": "YOUR_LBM_API_KEY"
      }
    }
  }
}

From the project documentation. Replace placeholders and example paths before connecting.

Configuration

Variable	Description	Required
LBM_API_KEY	Declared in the maintainer’s client configuration.	Check documentation

Example prompts to try

“Use Llm Brand Monitor MCP to lbm list projects.”
“Use Llm Brand Monitor MCP to lbm get project.”
“Use Llm Brand Monitor MCP to lbm create project.”

Frequently asked questions

MCP server for LLM Brand Monitor — track how AI models mention your brand Confirm the tools offered by your installed version in the connected client. Tool availability and permissions depend on the server and account configuration.

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