Llm Brand Monitor MCP Server

MCP server for LLM Brand Monitor — track how AI models mention your brand

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What is the Llm Brand Monitor MCP MCP server?

Connect Llm Brand Monitor MCP to Claude, Cursor or any other MCP client and it stops being a tab you switch to. MCP server for LLM Brand Monitor — track how AI models mention your brand. The llm brand monitor mcp mcp server is what makes that connection.

What the server does

Connect Claude, Cursor, Windsurf, or any MCP-compatible client to manage brand monitoring projects, run scans across 350+ LLMs, and analyze results — all through natural language.

Installation

Installation goes through your MCP client rather than a global install: point it at @serpstat/llm-brand-monitor-mcp on npm and it is fetched when the client starts. The copy-paste blocks for Claude Desktop, Claude Code and Cursor are further down this page.

Available tools

The toolset is worth reading before you wire it up, because it tells you what the integration is really for:

  • lbm_list_projects — List all brand monitoring projects
  • lbm_get_project — Get project details with prompts and models
  • lbm_create_project — Create a new project
  • lbm_update_project — Update project name, models, or monitoring settings
  • lbm_archive_project — Archive a project
  • lbm_add_prompts — Add monitoring prompts to a project
  • lbm_delete_prompt — Remove a prompt from a project
  • lbm_run_scan — Start a scan — sends prompts to LLMs and collects responses
  • lbm_get_scan_status — Check scan progress
  • lbm_list_scans — View scan history
  • lbm_list_results — Browse monitoring results (brand mentions, status)
  • lbm_get_transcript — Read the full LLM response for a specific result

Credentials and setup notes

Configuration is passed through the environment: LBM_API_KEY, LBM_API_BASE_URL. Treat anything key-shaped as a real credential — scope it to the minimum the server needs, and rotate it if it ever lands in a shared config.

Worth knowing first

  • It runs with your machine's permissions. That is convenient and also the reason to think about what you point it at before you approve a tool call.
  • With 14 tools registered it takes up a noticeable share of the context window; turn it off in projects that never touch Llm Brand Monitor MCP.
  • Missing credentials fail quietly in some clients — if no tools show up, check the environment block first.
  • Keep per-call confirmation enabled while you learn its behaviour; it is the cheapest safeguard you have.

Where it fits

This sits in the monitoring and observability group, where several servers overlap in what they claim to do but differ sharply once you actually set them up. Llm Brand Monitor MCP's toolset — lbm_list_projects, lbm_get_project, lbm_create_project and 11 more — is a fair guide to whether it matches your workflow. It is maintained by serpstatglobal; worth a glance at recent repository activity before you build anything load-bearing on it.

This entry was verified against Llm Brand Monitor MCP's own documentation before publication; SyncDev keeps the directory reviewed rather than auto-generated.

Available tools

ToolWhat it does
lbm_list_projectsList all brand monitoring projects
lbm_get_projectGet project details with prompts and models
lbm_create_projectCreate a new project
lbm_update_projectUpdate project name, models, or monitoring settings
lbm_archive_projectArchive a project
lbm_add_promptsAdd monitoring prompts to a project
lbm_delete_promptRemove a prompt from a project
lbm_run_scanStart a scan — sends prompts to LLMs and collects responses
lbm_get_scan_statusCheck scan progress
lbm_list_scansView scan history
lbm_list_resultsBrowse monitoring results (brand mentions, status)
lbm_get_transcriptRead the full LLM response for a specific result
lbm_list_competitorsSee which competitor brands LLMs mention
lbm_list_linksSee which URLs and domains LLMs cite

How to install the Llm Brand Monitor MCP MCP server

{
  "mcpServers": {
    "lbm": {
      "command": "npx",
      "args": ["-y", "@serpstat/llm-brand-monitor-mcp"],
      "env": {
        "LBM_API_KEY": "lbm_your_key_here"
      }
    }
  }
}

Configuration as documented by the project. Restart the client after saving.

Configuration

VariableDescriptionRequired
LBM_API_KEYCredential the server authenticates with.Yes
LBM_API_BASE_URLEndpoint or connection string the server talks to.Yes

Example prompts to try

  • Use Llm Brand Monitor MCP to lbm list projects.
  • Use Llm Brand Monitor MCP to lbm get project.
  • Use Llm Brand Monitor MCP to lbm create project.

Frequently asked questions

It connects Llm Brand Monitor MCP to MCP-compatible AI assistants such as Claude and Cursor, exposing 14 tools (lbm_list_projects, lbm_get_project, lbm_create_project, and more) that the assistant can call on your behalf. Instead of copying data back and forth by hand, the assistant works with Llm Brand Monitor MCP directly.