Seo MCP Server

MCP server for Google Search Console (Search Analytics, read-only)

Remote serverstreamable-http

What is the Seo MCP server?

Seo MCP server is a hosted integration for AI assistants that speak the Model Context Protocol. MCP server for Google Search Console (Search Analytics, read-only).

What you get

Семь универсальных stdio MCP-серверов для SEO: доступ к SERP, Wordstat, Google Search Console, Яндекс.Вебмастеру, Яндекс.Метрике и self-hosted A-Parser прямо из Claude Code (и любого MCP-клиента). Все инструменты read-only, вывод — строгий JSON. К конкретному сайту не привязаны: дефолты (свойство GSC, хост Вебмастера, счётчик Метрики) настраиваются на лету.

Setting it up

Being a remote server, there is no local install. You register the endpoint with your client, authorise it once, and the tools appear.

What the assistant can call

Once Seo is connected, these are the calls the assistant has available:

  • xmlstock — xmlstock_serp, xmlstock_images, xmlstock_news, xmlstock_video, xmlstock_wordstat, xmlstock_wordstat_dynamics, xmlstock_wordstat_regions
  • xmlriver — xmlriver_serp, xmlriver_images, xmlriver_news, xmlriver_check_index, xmlriver_suggest, xmlriver_related_questions, xmlriver_balance
  • wordstat — wordstat_frequency, wordstat_dynamics, wordstat_regions, wordstat_regions_tree
  • gsc — gsc_query, gsc_inspect_url, gsc_list_sites, gsc_get_site, gsc_list_sitemaps, gsc_get_sitemap
  • ywm — ywm_hosts, ywm_summary, ywm_search_queries, ywm_queries_history, ywm_recommended_queries, ywm_popular, ywm_indexing_history, ywm_sqi_history
  • metrika — metrika_report, metrika_bytime, metrika_counters, metrika_goals, metrika_traffic_sources, metrika_geo, metrika_devices, metrika_landing_behavior
  • aparser — aparser_ping, aparser_status, aparser_proxies, aparser_parsers, aparser_parser_fields, aparser_get_preset, aparser_serp_google, aparser_serp_yandex

Configuration and credentials

You will need 8 environment variables: XMLSTOCK_USER, XMLSTOCK_KEY, WORDSTAT_FOLDER_ID, WORDSTAT_API_KEY, YWM_HOST_ID, METRIKA_COUNTER_ID, YANDEX_OAUTH_TOKEN, APARSER_URL. The server will not start without them, which is usually why the tools fail to appear on a first run. Keep credentials in your client's env block or a secrets manager rather than in a file you might commit.

Before you rely on it

  • Your data travels to the provider's service, so the usual questions apply about what you send and what they retain.
  • Missing credentials fail quietly in some clients — if no tools show up, check the environment block first.
  • MCP clients confirm each tool call by default. Leave that on until you have watched what the seo mcp server does with a few real requests.

Choosing this one

This sits in the developer tooling group, where several servers overlap in what they claim to do but differ sharply once you actually set them up. Seo's toolset — xmlstock, xmlriver, wordstat and 4 more — is a fair guide to whether it matches your workflow. It is maintained by antohins; worth a glance at recent repository activity before you build anything load-bearing on it.

This entry was verified against Seo's own documentation before publication; SyncDev keeps the directory reviewed rather than auto-generated.

Available tools

ToolWhat it does
xmlstockxmlstock_serp, xmlstock_images, xmlstock_news, xmlstock_video, xmlstock_wordstat, xmlstock_wordstat_dynamics, xmlstock_wordstat_regions, xmlstock_wordstat_regions_tree, xmlstock_balance
xmlriverxmlriver_serp, xmlriver_images, xmlriver_news, xmlriver_check_index, xmlriver_suggest, xmlriver_related_questions, xmlriver_balance
wordstatwordstat_frequency, wordstat_dynamics, wordstat_regions, wordstat_regions_tree
gscgsc_query, gsc_inspect_url, gsc_list_sites, gsc_get_site, gsc_list_sitemaps, gsc_get_sitemap
ywmywm_hosts, ywm_summary, ywm_search_queries, ywm_queries_history, ywm_recommended_queries, ywm_popular, ywm_indexing_history, ywm_sqi_history, ywm_external_links, ywm_broken_links, ywm_diagnostics, ywm_important_urls, ywm
metrikametrika_report, metrika_bytime, metrika_counters, metrika_goals, metrika_traffic_sources, metrika_geo, metrika_devices, metrika_landing_behavior, metrika_search_phrases, metrika_top_landings
aparseraparser_ping, aparser_status, aparser_proxies, aparser_parsers, aparser_parser_fields, aparser_get_preset, aparser_serp_google, aparser_serp_yandex, aparser_suggest, aparser_request, aparser_bulk_request

How to install the Seo MCP server

{
  "mcpServers": {
    "gsc-seo": {
      "command": "npx",
      "args": ["-y", "seo-tools-mcp-xmlstock"],
      "env": {
        "XMLSTOCK_USER": "your-value",
        "XMLSTOCK_KEY": "your-value",
        "WORDSTAT_FOLDER_ID": "your-value",
        "WORDSTAT_API_KEY": "your-value",
        "YWM_HOST_ID": "your-value",
        "METRIKA_COUNTER_ID": "your-value",
        "YANDEX_OAUTH_TOKEN": "your-value",
        "APARSER_URL": "your-value"
      }
    }
  }
}

Add to claude_desktop_config.json, then restart Claude Desktop.

Configuration

VariableDescriptionRequired
XMLSTOCK_USERConfiguration value read at startup.Optional
XMLSTOCK_KEYCredential the server authenticates with.Yes
WORDSTAT_FOLDER_IDConfiguration value read at startup.Optional
WORDSTAT_API_KEYCredential the server authenticates with.Yes
YWM_HOST_IDEndpoint or connection string the server talks to.Optional
METRIKA_COUNTER_IDConfiguration value read at startup.Optional
YANDEX_OAUTH_TOKENCredential the server authenticates with.Yes
APARSER_URLEndpoint or connection string the server talks to.Yes

Example prompts to try

  • Use Seo to xmlstock.
  • Use Seo to xmlriver.
  • Use Seo to wordstat.

Frequently asked questions

It connects Seo to MCP-compatible AI assistants such as Claude and Cursor, exposing 7 tools (xmlstock, xmlriver, wordstat, and more) that the assistant can call on your behalf. Instead of copying data back and forth by hand, the assistant works with Seo directly.