How do I install the google tag manager mcp server?

Use a recorded configuration for your client, replace example credential values and paths, and verify the documented runtime. Restart or reconnect the client, then inspect the available tools.

What credentials does it need?

It reads `GOOGLE_CLIENT_ID`, `GOOGLE_CLIENT_SECRET`, `COOKIE_ENCRYPTION_KEY`, `WORKER_HOST` from the environment. Store these in your client's env block or a secrets manager — never commit them to a repository — and grant the narrowest scope that still covers your use case.

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Google Tag Manager MCP Server

MCP server for Google Tag Manager

Remote serverstreamable-httpGo

What is the Google Tag Manager MCP Server?

Google tag manager mcp server connects Google Tag Manager to AI assistants that speak the Model Context Protocol. MCP server for Google Tag Manager.

What Google Tag Manager does

This is a server that supports remote MCP connections, with Google OAuth built-in and provides an interface to the Google Tag Manager API.

Practical notes

Maintained by stape-io, written in Go.

More MCP options

Compare MCP servers by category, or browse hosted MCP servers if you prefer an endpoint over a local process.

Maintainer setup documentation.

How to install the Google Tag Manager MCP Server

{
  "mcpServers": {
    "gtm-mcp-server": {
      "command": "npx",
      "args": [
        "-y",
        "mcp-remote",
        "https://gtm-mcp.stape.ai/mcp"
      ]
    }
  }
}

Configuration as documented by the project. Restart the client after saving.

Configuration

Variable	Description	Required
GOOGLE_CLIENT_ID	Configuration value read at startup.	Optional
GOOGLE_CLIENT_SECRET	Credential the server authenticates with.	Yes
COOKIE_ENCRYPTION_KEY	Credential the server authenticates with.	Yes
WORKER_HOST	Endpoint or connection string the server talks to.	Optional

Example prompts to try

“Use Google Tag Manager to Troubleshooting.”

Frequently asked questions

MCP server for Google Tag Manager Confirm the tools offered by your installed version in the connected client. Tool availability and permissions depend on the server and account configuration.