Google MCP Server

Dry-run-first Google Ads search-term intent analyzer and negative-keyword MCP for agents. Exposed over MCP by the google mcp server, that capability becomes something an assistant can invoke while it works, not something you go and do afterwards.

What it actually does

• analyze exported search-term CSVs locally
• classify waste, buyer, research and competitor intent
• draft negative-keyword plans without applying them
• expose manifest, connection_status and privacy_audit before action tools
• keep live mutation out of v0.1

Adding it to your client

The server ships on PyPI as google-ads-intent-mcp, so your MCP client can launch it on demand — there is no separate build step. Add the server block to your client's configuration, restart it, and the tools register themselves.

Its toolset

Everything the assistant can do here goes through one of these:

• google_ads_agent_manifest — Install/runtime guidance for agent clients
• google_ads_connection_status — CSV/API readiness without credentials
• google_ads_privacy_audit — Dry-run, account and export boundaries
• google_ads_classify_search_term — Single-query intent classification
• google_ads_analyze_search_terms — Batch CSV-style analysis
• google_ads_build_negative_plan — Dry-run negative keyword plan

Configuration

You will need one environment variable: OPENAI_API_KEY. The server will not start without them, which is usually why the tools fail to appear on a first run. Keep credentials in your client's env block or a secrets manager rather than in a file you might commit.

Caveats

• It runs with your machine's permissions. That is convenient and also the reason to think about what you point it at before you approve a tool call.
• Missing credentials fail quietly in some clients — if no tools show up, check the environment block first.
• MCP clients confirm each tool call by default. Leave that on until you have watched what the google mcp server does with a few real requests.

When to reach for it

This sits in the developer tooling group, where several servers overlap in what they claim to do but differ sharply once you actually set them up. Google's toolset — google_ads_agent_manifest, google_ads_connection_status, google_ads_privacy_audit and 3 more — is a fair guide to whether it matches your workflow. It is maintained by davidmosiah; worth a glance at recent repository activity before you build anything load-bearing on it.

We check each listing at SyncDev against the project's documentation before it goes live — if something here drifts out of date, it is a bug worth reporting.