A Model Context Protocol (MCP) server that integrates Google Tag Manager with Claude, enabling automated GTM configuration and component creation
If you already use MCP For Gtm, the mcp for gtm mcp server is the piece that lets your assistant work with it directly. A Model Context Protocol (MCP) server that integrates Google Tag Manager with Claude, enabling automated GTM configuration and component creation through natural language prompts.
Configuration is passed through the environment: GTM_CREDENTIALS_FILE, GTM_TOKEN_FILE. Treat anything key-shaped as a real credential — scope it to the minimum the server needs, and rotate it if it ever lands in a shared config.
Setup follows the usual MCP pattern — install or clone the server, register it in your client's configuration file, restart the client. The configuration blocks on this page cover the common clients.
This sits in the payments and commerce group, where several servers overlap in what they claim to do but differ sharply once you actually set them up. It is maintained by neep305; worth a glance at recent repository activity before you build anything load-bearing on it.
This entry was verified against MCP For Gtm's own documentation before publication; SyncDev keeps the directory reviewed rather than auto-generated.
{
"mcpServers": {
"gtm": {
"command": "python",
"args": ["/path/to/mcp-for-gtm/server.py"],
"env": {
"GTM_CREDENTIALS_FILE": "/path/to/mcp-for-gtm/credentials.json",
"GTM_TOKEN_FILE": "/path/to/mcp-for-gtm/token.json"
}
}
}
}Configuration as documented by the project. Restart the client after saving.
| Variable | Description | Required |
|---|---|---|
| GTM_CREDENTIALS_FILE | Configuration value read at startup. | Optional |
| GTM_TOKEN_FILE | Credential the server authenticates with. | Yes |
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