Ainative-gtm-mcp Server

Full Google Ads, Analytics & Tag Manager lifecycle MCP for AI agents — 57 tools.

Local serverstdio

What is the Ainative-gtm-mcp Server?

Ainative-gtm-mcp is an MCP integration. Full Google Ads, Analytics & Tag Manager lifecycle MCP for AI agents — 57 tools.

Packages and local setup

The published npm package is @ainative/gtm-mcp, version 0.4.2. Its declared MCP transport is stdio.

The package declares GOOGLE_ADS_DEVELOPER_TOKEN: Google Ads API developer token (required for Google Ads tools); GOOGLE_ADS_CUSTOMER_ID: Default Google Ads customer ID (10 digits, no dashes); GTM_SERVICE_ACCOUNT_KEY_PATH: Path to a Google Cloud service-account JSON key with Tag Manager API access.

Before connecting

Check the maintainer’s instructions for account access, authentication and the supported client configuration. Once connected, inspect the tools your client receives and try a small task that matches the server’s stated purpose. The registry description does not include a verified, complete tool list.

Project and source

View the publisher’s registry entry · Project repository. This profile uses version 0.4.2 from the registry. Registration identifies the publisher namespace; it does not establish that this is a first-party integration for every service it connects.

Browse related developer tools MCP servers for tools that cover the same kind of work.

Configuration

VariableDescriptionRequired
GOOGLE_ADS_DEVELOPER_TOKENGoogle Ads API developer token (required for Google Ads tools)Optional
GOOGLE_ADS_CUSTOMER_IDDefault Google Ads customer ID (10 digits, no dashes)Optional
GTM_SERVICE_ACCOUNT_KEY_PATHPath to a Google Cloud service-account JSON key with Tag Manager API accessOptional