Splice Machine Partnership with SyncDev, Inc. Results in Early Customer Acquisition
February 26, 2015
Santa Barbara, CA – SyncDev, Inc., a company that coaches cross-functional teams to develop customers and products simultaneously, announced today that its customer, Splice Machine, provider of the only Hadoop RDBMS (Relational Database Management System), launched its first product with customers identified through the SyncDev sell-design-build process.
Through a proven, methodical, intensely interpersonal, customer-facing, tools-based, program, SyncDev helps technology companies determine and sculpt their minimum viable product (MVP) to important customers as they design it. The engagement process builds a virtual backlog of customer purchase interest that accelerates revenue growth once the MVP ships.
“Splice Machine was the perfect candidate for the SyncDev sell-design-build process,” said SyncDev president, Frank Robinson. “As a company claiming to have a better solution to data storage than that of a multi-billion dollar company, it’s vital to uncover the exact product prospective buyers want and the business and sales model to go with it.”
“Early on, SyncDev revealed that we were talking to the wrong audience,” stated Splice Machine CEO, Monte Zweben. “By ‘pitching’ to prospects’ decision making teams, instead of just interviewing users, we got to the right people with the right dialogue. SyncDev helped us exceed our initial sales backlog goal and identify our first customer, Harte Hanks.”
Splice Machine, which launched its version 1.0 of the only Hadoop RDBMS on November 19, 2014, continues to actively work sales leads that resulted from the SyncDev pre-launch engagement.
SyncDev means synchronous product and customer development. As creators of the term Minimum Viable Product (MVP), the one with the highest return on risk, SyncDev coaches cross-functional teams to reverse the traditional development process, design-build-sell. SyncDev results in early customers, a validated business and sales model, and an aligned team. With a 30-year track record of success with VCs, entrepreneurs, and Fortune 500 companies, SyncDev is the go-to firm for product development, new market entry, and acquisition due diligence and integration. Learn more about SyncDev at www.syncdev.com.
About Splice Machine
Splice Machine’s Hadoop® RDBMS is designed to scale real-time applications using commodity hardware without application rewrites. The Splice Machine database is a modern, scale-out alternative to traditional RDBMSs, such as Oracle®, MySQL™, IBM DB2® and Microsoft SQL Server®, that can deliver over a 10x improvement in price/performance. As a full-featured Hadoop RDBMS with ACID transactions, the Splice Machine database helps customers power real-time applications and operational analytics, especially as they approach Big Data scale.