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SyncDev News & Events

Splice Machine Partnership with SyncDev, Inc. Results in Early Customer Acquisition

February 26, 2015 | News

Santa Barbara, CA – SyncDev, Inc., a company that coaches cross-functional teams to develop customers and products simultaneously, announced today that its customer, Splice Machine, provider of the only Hadoop RDBMS (Relational Database Management System), launched its first product with customers... Read More

FORBES: The Right Way To Launch A Successful New Product

September 19, 2014 | News

The vast majority of corporate R&D is done by well-established companies investing in relatively low-risk, medium-return, N+1 (next-generation) products. These products and their business models seldom need more than a few tweaks. For development and go-to-market teams the N+1 process is quite routine.... Read More

ENTREPRENEUR: 4 Secrets to Acing Your Product Development Process

August 14, 2014 | News

Both big and small companies can have difficulty determining if their product or service will be a success before it hits the market. But a few brave businesses have taken the traditional launch strategy and turned it on its head. Read more. Read More

Massacre at IBM

August 3, 2012 | News

Long before there was the Lean Startup, Business Model Canvas or Customer Development there was a guy in Santa Barbara California who had already figured it out…Read Frank’s guest post on celebrated author, Steve Blank’s blog. Read More

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